tM
Fairway Opportunities
“Fore” All
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“God gave me life, and he gave me a blessing, and I show my
gratitude every single day. I love golf because it’s like my
connection with God, too. It’s kind of like my one-on-one time
with him.”
DJ Khaled
Renown Record Executive & DJ
“Golf is the closest game to the game we call life. You
get bad breaks from good shots; you get good breaks
from bad shots - but you have to play the ball where
it lies.”
Bobby Jones
World’s Most Successful Amateur Golfer
OUR STORY
_____
I was 43 years old the first time I attempted to swing a golf club. I was standing on the practice range of a private country club in Bedminster, NJ. During my childhood years, societal prejudices and economic hurdles kept the game at bay from this small town Georgia boy. Now here I was, a senior-level corporate manager on a company outing, spraying golf balls all over the ground. It was ugly. I was done with golf. Well, until my son came along ....and this guy named Tiger Woods.
Our mutual fascination with Tiger began our golfing journey. It started with my son participating in the First Tee of Atlanta youth development program. 20 years later I would leave First Tee - Metro Atlanta, having served 8 years as its Executive Director.
During my many years of exposure to the game, I have seen the life changing advantages golf can provide; both to those who play, as well as those who work in the multi-faceted golf economy. My experiences inflamed a passion to introduce everyone, regardless of background and station in life, to golf’s personal, career and business enhancing potential. It is my hope that Fairway Opportunities Fore All gives many a chance to “dip their toe” in the waters of golf to see how they like it. I believe most will come through the experience with a personal connection, understanding how the game can benefit them for a lifetime. Whether you are wondering if this golf thing is for you or if you are already a part of the golf landscape, I invite you to join me on this journey. I look forward to hearing from you.
EVER WONDER IF GOLF IS FOR YOU?
The game and business of golf is changing. It is experiencing a transformation as golf becomes increasingly inclusive, younger and overall more exciting.
Fairway Opportunities Fore All is your fast-track gateway to the world of golf.
- Introduces golf to those unfamiliar with the game, the golf industry, its diverse history, and tremendous opportunities.
- Program sessions developed using proven, instructional design models that specify learning outcomes and incorporate fun, engaging indoor and outdoor activities.
- Brings together new golfers and industry service providers.
- Within a short time span, equips participants with information that helps them determine how (or if) they wish to continue their golf journey.
Photo by Virgile Donadieu on Unsplash
A PROGRAM THAT CAN BE TAILORED FOR ANYONE
* Individuals
* Networking Entrepreneurs
* Corporate Employee & Affinity Networks
* Professional Affiliate Organizations
* Educational Institutions
* Non-Profit Organizations
* Community Organizations
* Governmental Groups
* Religious Institutions
* Golf Industry Product & Service Providers
tM
PROGRAM SESSIONS
Session | Focus* | Time* |
1. Warm-Up: Program Overview & Golf Orientation | Establishes the foundation to achieve maximum program benefit through review of the overall curriculum and expected outcomes. Initial orientation to golf & the golfing industry, associated benefits & opportunities, history of the game, including diversification & modern trends, are covered. A guest speaker appearance and hands-on golf activity are included. | 4 hours |
2. Playing The Game: Golf Fundamentals - On The Practice Range | The fundamentals of playing golf, including basic rules and equipment. Site visit to a golf facility for an initial hands-on lesson, an overview of how to flow through a golf course clubhouse, and how to utilize a practice range. The importance of etiquette and respect as key pillars of the game are emphasized. | 6 hours |
3. Playing The Game: Golf Fundamentals - On The Course | Site visit to a golf facility for second hands-on lesson that focuses on golf course layouts and how a player navigates course grounds. The opportunity is provided to play 1 to 3 holes during which rules, golf club selection, etiquette, and respect are focal points. | 5 hours |
* Focus shown is a high-level summary. More specific details on session content are documented in program’s curriculum models. Subject to customization based on client & participant needs; time shown includes projected commute times for site visits.
PROGRAM SESSIONS
Session | Focus* | Time* |
4. Playing The Game - Public, Private & Entertainment Venues | An expanded perspective on what constitutes a “golfer”. Entertainment venues like Topgolf have resulted in a new breed of golfer. Differences between golfing venues and their relative benefits are discussed. Includes site visit to a non-traditional venue where participants have the opportunity to experience play in a different environment. | 5 hours |
5. The Business of Golf | Insight provided into the many career and business opportunities within golf. Key industry players, the increasing presence of minority led businesses, and the importance golf places on charitable giving are addressed. Career exploration tools are presented. Includes a site visit to an enterprise operating in the golf space and a golf activity related to the enterprise’s operations. | 5 hours |
* Focus shown is a high-level summary. More specific details on session content are documented in program’s curriculum models. Subject to customization based on client & participant needs; time shown includes projected commute times for site visits.
PROGRAM SESSIONS
Session | Focus* | Time* |
6. Shared Connections: Content Channels, Public Figures, Affinity Groups | An overview of curated golf content, platforms, and media used for distribution. Public figures who play golf and their perspectives on the game are shared. Examples of affinity groups whose diverse interests may resonate with participants are also shared. Guest speaker appearance and hands-on, golf-based game are included. | 3 hours |
7. Playing The Game: Golf Travel & Experiences | Taking one’s golf journey to the next level; golf travel, club memberships, golf tournaments, and other experiences that extend beyond basic playing and enjoyment of the game. A guest speaker and additional golf playing instruction are included. Participants receive a post-program “action plan” tool to help plan the next steps in their golf journey. | 5 hours |
* Focus shown is a high-level summary. More specific details on session content are documented in program’s curriculum models. Subject to customization based on client & participant needs; time shown includes projected commute times for site visits.
WHY GOLF?
$226 BILLION
economic reach
(2023)
physical, mental & social wellness
exciting career & new business opportunities
“I wish someone had put a golf club in my
hands, not skates on my feet. It is a really
great game for business. It's a great game
for making connections.”
Dr. Condoleezza Rice
Former U. S. Secretary of State
“The game of golf taught me discipline,
determination, and resilience.”
Charlie Sifford
First African-American On PGA TOUR
“I love getting to do something (golf) that’s active and outside but also with the people that I love.”
Caitlin Clark
WNBA Star
Photo by Cory Bjork on Unsplash
“I'm rapping on the course. I came up with half my new album while I was playing. They have no idea how the game opened up my mind.”
ScHoolboy Q
Rapper, Songwriter
